macOS held 14.58% of the global desktop operating system market in June 2026, down from 15.70% in March 2025, based on StatCounter web traffic data. It remains the second-largest desktop OS worldwide, behind Windows and ahead of Linux. This post tracks macOS market share yearly trends across regions, versions, revenue, and enterprise use from 2017 to 2026.
macOS Market Share – TL;DR
- macOS held 14.58% of global desktop share in June 2026, per StatCounter.
- US desktop share reached 29.62% in 2025, close to one in three desktop users.
- North America macOS desktop share rose from 16.82% in 2017 to 30.81% by July 2023.
- Mac hardware revenue hit $42.3 billion in 2024, up 211% from $13.6 billion in 2009.
- 40.3% of Mac users are based in the United States; 66% of Mac users are women.
macOS sits second in the desktop OS market by a wide margin. Its global desktop share has stayed near 15%, while its US share runs at roughly double that. Growth is strongest in North America and among developers, designers, and engineers. Revenue climbs faster than share, which points to premium pricing rather than mass conversion from Windows.
What Is the macOS Market Share in 2026?
macOS recorded 14.58% of the global desktop OS market in June 2026, against Windows at 62.16% and desktop Linux at 3.09%, according to StatCounter figures cited by Wikipedia. On an all-device basis that includes phones and tablets, macOS drops to 2.03%, since Android alone takes about 35% of all traffic.
The desktop figure slipped from 15.70% in March 2025 to 14.58% in June 2026, a change of 1.12 points over 15 months. Most of that move sits inside StatCounter’s growing “Unknown” category rather than a real user loss.
| Platform | Desktop share | Period |
|---|---|---|
| Windows | 62.16% | June 2026 |
| Unknown | 18.75% | June 2026 |
| macOS | 14.58% | June 2026 |
| Linux | 3.09% | June 2026 |
| ChromeOS | 1.42% | June 2026 |
Source: StatCounter via Wikipedia “Usage share of operating systems,” May 2026
macOS Market Share Yearly Trends by Region
Regional gaps are wide. North America ran at 30.81% macOS desktop share in July 2023, up from 16.82% in 2017, a gain of nearly 14 points in six years. Asia moved from 4.4% to 9.64% over the same window, weighted toward Japan, South Korea, and Hong Kong rather than India or Southeast Asia.
Apple Silicon, introduced in November 2020, sped up the North American climb. The M1, M2, and M3 chips closed the performance gap with Windows hardware that had kept some professional users on PCs. Developer platform choices track this shift, as the Stack Overflow developer OS preference data shows macOS holding steady near a third of professional development environments.
| Region | 2017 | July 2023 | Change |
|---|---|---|---|
| North America | 16.82% | 30.81% | +13.99pp |
| United States | 17.52% | 31.77% | +14.25pp |
| Asia | 4.40% | 9.64% | +5.24pp |
Source: StatCounter via Wikipedia “Usage share of operating systems,” May 2026
macOS Share in the United States
US macOS desktop share reached 29.62% in 2025, based on Telemetrydeck data via StatCounter. Windows fell from 92.37% in 2009 to about 57.37% over the same period, with macOS the main beneficiary. In emerging markets like India, macOS rarely clears 2 to 3%, held back by device prices two to three times higher than comparable Windows laptops.
Mac Revenue and Market Size Trends
Mac hardware revenue reached $42.3 billion in 2024, driven by M2 and M3 MacBook demand, up from $13.6 billion in 2009, a 211% rise across 15 years. That growth outpaces any share gain over the same span, which confirms premium pricing did much of the work. Mac now accounts for 7.7% of Apple’s total revenue, down from 86% in 2000.
| Year | Mac hardware revenue |
|---|---|
| 2009 | $13.6 billion |
| 2022 | $40.0 billion |
| 2024 | $42.3 billion |
Source: WiseGuy Reports “Global Mac OS Market Research Report,” April 2026; Electroiq, September 2025
The wider Mac OS market, covering hardware, software licensing, and ecosystem services, was valued at $22.4 billion in 2024 and is projected to reach $40 billion by 2035 at a 5.4% CAGR. North America made up $10 billion of the 2024 figure and is set to reach $18 billion by 2035.
| Year | Global Mac OS market | North America |
|---|---|---|
| 2024 | $22.4 billion | $10 billion |
| 2025 | $23.6 billion | — |
| 2035 | $40.0 billion | $18 billion |
Source: WiseGuy Reports “Global Mac OS Market Research Report,” April 2026
macOS Version Adoption Trends
Mac version turnover is fast. macOS 15.3 peaked at 66.82% of active installs by end of March 2025, the highest single-version peak on record. macOS 15.1 topped 50% in November 2024, then fell below 4% by March 2025 once newer releases arrived. macOS Sequoia held 50.35% of active installs by end of January 2026.
Each version peaks within 12 to 18 months of launch, with five or more major versions active worldwide at once. No macOS build holds a long tail the way Windows 10 did at 45.7% in 2025, a result of Apple’s annual release cadence and built-in update mechanisms. For a wider view of how platform cycles play out across the ecosystem, the programming language usage rankings reflect similar tooling turnover.
| Version | Peak share | Period |
|---|---|---|
| macOS 15.3 | 66.82% | End March 2025 |
| macOS 15.6 | 63% | End August 2025 |
| macOS 15.1 | 50%+ | November 2024 |
| macOS Sequoia (15.x) | 50.35% | End January 2026 |
Source: Electroiq September 2025 and Accio.com, both citing Telemetrydeck; TechLila, April 2026
Who Uses macOS? Demographics
Mac users concentrate in a few regions. The United States holds 40.3% of global Mac users, Europe 30.2%, and Asia 20.5%. By age, 55.7% of Mac users are 18 to 34, made up of students and young professionals. Women account for 66% of Mac users.
| Demographic | Figure |
|---|---|
| Mac users in the US | 40.3% |
| Mac users in Europe | 30.2% |
| Mac users in Asia | 20.5% |
| Users aged 18–34 | 55.7% |
| Female users | 66% |
Source: Electroiq “macOS Statistics,” September 2025, citing Telemetrydeck
macOS Usage Among Professionals
macOS runs deep in technical and creative work. 87% of engineering professionals worldwide prefer it, along with 44% of software developers and over 60% of graphic designers and video editors in developed markets. The pull comes from the Unix base, stability, and development tools, which also show up in editor and IDE usage patterns across Mac and Linux users.
| Profession | macOS usage |
|---|---|
| Engineering professionals | 87% |
| Creative professionals | 60%+ |
| Software developers | 44% |
Source: Electroiq September 2025; Coolest-Gadgets; TechLila, April 2026
macOS Enterprise Adoption Trends
Enterprise uptake moves faster than consumer share suggests. SME macOS endpoints rose to 27% in 2026 from 24% in 2024, and macOS holds about 23% of endpoint devices in modern organizations. Enterprise macOS adoption grew more than 15% between 2022 and 2025.
StatCounter web traffic likely understates the installed base, since employees on native apps browse less. Microsoft brought Copilot and Office to macOS for enterprise customers in January 2025, and IBM expanded its Apple enterprise deployment in September 2024. That server-side push mirrors patterns in cloud provider OS usage and broader server market share by sector.
| Enterprise metric | Figure | Period |
|---|---|---|
| SME macOS endpoints | 27% (from 24%) | 2024–2026 |
| US endpoint share | ~23% | 2026 |
| Enterprise macOS growth | 15%+ | 2022–2025 |
| India Mac shipments | +20% YoY | 2024 |
Source: TechLila “macOS Market Share Statistics 2026,” April 2026; WiseGuy Reports, April 2026
FAQs
What is the macOS market share in 2026?
macOS held 14.58% of the global desktop OS market in June 2026, per StatCounter. On an all-device basis that includes phones and tablets, its share was 2.03% in December 2025.
What is the macOS market share in the United States?
US macOS desktop share reached 29.62% in 2025, close to one in three desktop users. It rose from 17.52% in 2017 to 31.77% by July 2023 as Windows declined.
How much revenue does Mac generate for Apple?
Mac hardware revenue reached $42.3 billion in 2024, up 211% from $13.6 billion in 2009. Mac now makes up 7.7% of Apple’s total revenue, down from 86% in 2000.
Who uses macOS the most?
40.3% of Mac users are in the US, and 55.7% are aged 18 to 34. Among professionals, 87% of engineers, 60%+ of creatives, and 44% of software developers use macOS.
Is macOS market share growing?
US and enterprise share are growing, but global desktop share slipped from 15.70% in March 2025 to 14.58% in June 2026. Annual global gains run about 0.2 to 0.4 points.
Sources
https://en.wikipedia.org/wiki/Usage_share_of_operating_systems
https://gs.statcounter.com/os-market-share/desktop/worldwide/
https://www.techlila.com/macos-market-share-statistics/
https://www.accio.com/business/macos-market-share-trend-over-time
