Xiaomi shipped 31.2 million smartphones worldwide in Q2 2026, down 26.3% year over year, while Samsung shipped 62.7 million and grew 8.1%. Both figures come from IDC’s Worldwide Quarterly Mobile Phone Tracker for the same quarter. This post collects the verified shipment, pageview and forecast numbers for Samsung, Xiaomi, Google and Motorola published through July 2026, with the tracker and period attached to each one.
Android OEM Market Share: Key Numbers
Which Android OEM Leads Global Shipments?
Samsung and Apple were the only two vendors in IDC’s top five to grow shipments in Q2 2026. IDC senior research director Nabila Popal attributed the split to memory costs, which the firm reports are up nearly 300% from a year earlier and now account for over 65% of the bill of materials at the low end.
Xiaomi, OPPO and vivo held their rankings from the previous quarter. All three posted double-digit declines.
| Company | Q2 2026 shipments (M) | Q2 2026 market share | YoY change |
|---|---|---|---|
| Samsung | 62.7 | 22.6% | +8.1% |
| Apple | 55.8 | 20.1% | +15.3% |
| Xiaomi | 31.2 | 11.2% | -26.3% |
| OPPO | 28.8 | 10.4% | -17.5% |
| vivo | 21.2 | 7.6% | -19.4% |
| Worldwide total | 277.5 | 100.0% | -6.7% |
Source: IDC Worldwide Quarterly Mobile Phone Tracker, preliminary data, Q2 2026. Branded device shipments, new units only.
Samsung lifted its share by 3.2 percentage points and Apple by 3.8, according to IDC vice president Francisco Jeronimo. The platform-level picture moves more slowly than the vendor mix, a pattern visible in the longer record of Android’s position against iOS worldwide.
Samsung and Xiaomi, Q1 2026 to Q2 2026
Samsung’s growth rate roughly tripled between the two quarters while Xiaomi’s decline deepened. The market contracted faster over the same span, moving from 293.8 million units in Q1 to 277.5 million in Q2.
| Metric | Samsung Q1 2026 | Samsung Q2 2026 | Xiaomi Q1 2026 | Xiaomi Q2 2026 |
|---|---|---|---|---|
| Shipments (M) | 62.4 | 62.7 | 33.8 | 31.2 |
| Global share | 21.2% | 22.6% | 11.5% | 11.2% |
| YoY change | +2.9% | +8.1% | -19.1% | -26.3% |
Source: IDC Worldwide Quarterly Mobile Phone Tracker, Q1 2026 final historical data (June 23, 2026) and Q2 2026 preliminary data (July 14, 2026).
Android OEM Market Share in the United States
Omdia recorded US smartphone shipments of 33.4 million units in Q1 2026, down 3% year over year. Motorola was the only vendor in the ranking to grow.
Omdia analyst Eric Chen credited Motorola’s gain to the refreshed Moto G portfolio, which the firm says accounted for more than 70% of the brand’s quarterly shipments, plus channel inventory pulled forward ahead of April price increases. Google fell as the Pixel 10 series did not match the Pixel 9 launch curve a year earlier.
| Vendor | Q1 2026 shipments (M) | Q1 2026 share | Q1 2025 shipments (M) | YoY change |
|---|---|---|---|---|
| Apple | 19.9 | 60% | 20.6 | -3% |
| Samsung | 7.9 | 24% | 8.3 | -5% |
| Motorola | 3.6 | 11% | 3.0 | +18% |
| 0.8 | 3% | 0.9 | -7% | |
| TCL | 0.5 | 2% | 0.7 | -17% |
| Others | 0.6 | 2% | 0.8 | -28% |
| Total | 33.4 | 100% | 34.2 | -3% |
Source: Omdia Smartphone Market Pulse, Q1 2026. “Others” includes Blu, HMD, Kyocera, Nothing, OnePlus and other minor brands; percentages may not add to 100% due to rounding.
Where the US Market Grew and Shrank
The middle of the price ladder took the damage. Omdia measured the $300 to $599 band down 19% while the sub-$300 band grew 8%, helped by prepaid demand and buying ahead of price increases on value models.
Source: Omdia, US smartphone shipments by price band, Q1 2025 versus Q1 2026.
Android OEM Market Share by Pageview Share
StatCounter measures sampled browser pageviews for a stated month, not units sold or devices owned. Its readings track the installed base and lag shipment swings by years.
Motorola registered 4.04% of US mobile pageviews in July 2026 against an 11% US shipment share in Q1 2026 on Omdia’s separate count. StatCounter labels a 3.98% slice “Unknown” and does not state what sits inside it.
| Vendor | Share of US mobile pageviews, July 2026 |
|---|---|
| Apple | 59.58% |
| Samsung | 21.89% |
| Xiaomi | 4.67% |
| Motorola | 4.04% |
| Unknown | 3.98% |
| 3.01% |
Source: StatCounter GlobalStats, mobile vendor market share, United States, July 2026. Six leading vendors as published.
Worldwide in the same month, StatCounter put Apple at 31.59%, Samsung at 19.13%, Unknown at 10.39% and Xiaomi at 10.11%. Country-level readings diverge sharply from the global figure, the same pattern that shows up in desktop OS share broken out by country.
Source: StatCounter GlobalStats, mobile vendor market share, worldwide, July 2026.
The installed base also sets what Android builds developers can realistically target, and it shapes mobile browser share, which StatCounter counts the same way.
Android OEM Market Share in India
India’s shipments fell 10% year over year in Q2 2026, the biggest June-quarter drop in six years, per Counterpoint Research’s Monthly India Smartphone Tracker. Counterpoint senior analyst Prachir Singh reported an average price increase of around 15% by the end of the quarter.
The sub-₹15,000 segment fell 45%. Chinese brands’ combined share reached its lowest level for a second calendar quarter since 2020. Samsung was the only top-five OEM to grow.
| Brand | Q2 2026 volume share | YoY shipment change |
|---|---|---|
| vivo (excluding iQOO) | 18% | Double-digit decline |
| Samsung | Not published | +2% |
| OPPO | 14% | Not published |
| Xiaomi (including POCO) | 13% | Decline |
| Apple | 7% | -3% |
Source: Counterpoint Research Monthly India Smartphone Tracker, Q2 2026 preliminary estimates. Samsung ranked second; Counterpoint did not print its share in the release. Figures not exact due to rounding.
Google was the fastest-growing brand in the ultra-premium tier above ₹45,000 at 68% year over year, which Counterpoint credits to marketing, offline channel expansion and the absence of price hikes. Research director Tarun Pathak expects India to fall 13% for the full year.
Why Android OEM Market Share Figures Disagree
Three firms measured the same quarter and published three different headline numbers. Read growth rates within a source, never across one.
| Research firm | Q2 2026 global YoY change | Samsung share | Published figure |
|---|---|---|---|
| IDC | -6.7% | 22.6% | 277.5M units, preliminary |
| Counterpoint Research | -11% | 24% | Weakest Q2 since 2013, preliminary |
| Omdia | -6% | 22% | 272.0M units, final |
Sources: IDC Worldwide Quarterly Mobile Phone Tracker (July 14, 2026); Counterpoint Research Market Monitor (July 13, 2026); Omdia (July 30, 2026). Each row is that firm’s own scope and methodology for Q2 2026 global smartphone shipments.
The 2026 Android OEM Market Share Forecast
IDC forecasts worldwide shipments falling 13.9% in 2026 to 1.09 billion units, which the firm calls the steepest annual contraction in smartphone history. Android is forecast down 20% against iOS at 5.2%. Average selling prices are projected to hit a record $550, up $100 in a year.
The damage concentrates at the bottom of the market. IDC expects Samsung to keep gaining share through the year, and says the sub-$100 tier that moved over 170 million devices in 2025 becomes economically unviable.
Source: IDC Worldwide Quarterly Mobile Phone Tracker forecast, June 2026. Regional and worldwide 2026 shipment change versus 2025.
The underlying cause is memory allocation. Wafer capacity moving toward AI accelerators is the same pressure visible in AI GPU vendor share, and the vendors absorbing it are also the ones with the slowest security patch delivery schedules.
FAQs
Which Android OEM has the largest global market share in 2026?
Samsung. IDC recorded 62.7 million units and a 22.6% share of worldwide smartphone shipments in Q2 2026. Counterpoint Research put Samsung at 24% for the same quarter using its own panel.
How far did Xiaomi shipments fall in Q2 2026?
Xiaomi shipped 31.2 million units worldwide, down 26.3% year over year. That was the steepest decline among IDC’s top five vendors for the second consecutive quarter.
Why do Reddit threads quote different Android OEM market share numbers?
Reddit posts often mix two measurements. IDC and Omdia count units shipped in a quarter. StatCounter counts sampled browser pageviews in a month. Different populations, different collection methods, different results.
Which Android OEM grew in the United States?
Motorola. Omdia recorded 3.6 million US shipments in Q1 2026, an 11% share and 18% year-over-year growth, the only gain among the vendors in its ranking.
Is Google Pixel gaining share, as Reddit users claim?
Counterpoint measured Pixel shipments up 16% year over year globally in Q2 2026. Omdia separately recorded US Google shipments down 7% in Q1 2026. Reddit anecdotes are not measured data.
Sources
https://www.idc.com/promo/smartphone-market-share/
https://gs.statcounter.com/vendor-market-share/mobile/united-states-of-america
